Tailoring Modern India’s Ethnic Wear
the Riyaasat is a bespoke clothing brand that designs contemporary ethnic wear for modern-day brides and grooms. Every product Riyaasat fabricates is synonymous with luxury, heritage, and contemporary fashion. It is a truly bespoke brand, designing every piece of cloth with utmost care. In addition, Riyaasat allows online users to browse through their wide variety of traditional wear on the basis of Occasion, Budget, Colour, Shipping, or type of Attire.
Simplifying The Buying Process
We designed an aesthetically pleasing website keeping the ethnic element intact so that the viewers could quickly grasp the essence of Riyaasat at a first glance. Since Riyaasat designs premium traditional wear, it becomes a challenge to make customers transact online instead of going for traditional ways. We changed our strategies radically to achieve that goal and ultimately found success.
Optimal Omnichannel with Solidsalt
Given that our first collaboration was a success, we got an opportunity to work on more projects with Riyaasat, taking care of their omnichannel marketing. We started with Stationery Design because nothing says well-established better than a finely designed piece of stationery. Moving ahead, we strategized and marketed Riyaasat on social media platforms with the intent to target wider, more relevant audiences. We created befitting and needful designs to progress swiftly to drive traffic to the relevant platforms and improve customer engagement.
Moreover, we developed a content strategy that included creating engaging and informative social media creatives which all helped Riyaasat to build a loyal following for the brand ultimately enabling them to create a community of ethnic wear enthusiasts. The increased visibility due to online presence and the gradually spreading word of mouth also led to an increase in sales and revenue for the brand.
A Strong Digital Message
